From the swimming lane to the shopping aisle: Introducing Ian Thorpe

STUFF is proud as punch to welcome Olympic champion Ian Thorpe into the fold as an investor and ambassador.

Bringing with him his passion for men’s mental health and purpose-led business, Thorpey will play a key role in helping STUFF to become the go-to men’s grooming brand for guys around the country who want high quality, vegan and cruelty-free, Aussie made products that reflect a more modern masculinity.

“It’s exciting to be joining STUFF as we launch in Woolworths. Beyond the fantastic range of products that simplify skin care and personal care for men and smell amazing, I believe passionately in STUFF’s mission to support men as they navigate a new era of healthy masculinity,” said Thorpe. 

“None of us are immune to the challenges of mental health, myself included. It’s refreshing to work with a brand that embraces both product and purpose to achieve real change in this area.”

Click here to discover the range or here to find your nearest Woolies. 

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