STUFF is an uncomplicated brand, with purpose.
We’re keeping personal care simple for men. Do you need stuff for the shower? For your face? How about your hair, pits and, ah, other bits? Then this is your lucky day because we’ve got you sorted: you’ll be looking and feeling the goods in no time.
It’s a confusing time to be a man. We see guys all around us suffering under the weight of limiting, toxic stereotypes that are reinforced by outdated brands. We know that suicide is the country’s leading cause of death for guys aged under 45; one in five boys will experience mental illness before the age of 18; and family violence kills at least one woman every week.
We believe this is preventable if we invest in initiatives that allow men to break free of limiting constructs and express themselves more freely. Consumer brands shape culture, and there is a huge opportunity for STUFF to help tackle the escalating crisis around masculinity. It is urgent that we find new ways to do so and that’s why we’re here: to reflect a more authentic masculinity.
We’re launching with a line-up of five everyday essentials all supercharged with fresh ‘n spicy botanicals. Not only are our products Australian made, vegan and cruelty-free, they also feature no B.S nasty ingredients (such as parabens and aluminium). Our bottles are made from recycled plastics and are recyclable too, meaning the good stuff doesn’t become bad stuff the moment you’re done with it.
From the founder
Back in 2017, I was sitting in a cafe with one of my great mates (and co-founder of The Man Cave). We were due to give a presentation to a local school on purpose-driven businesses and, true to form, we weren’t nearly as prepared as we should’ve been.
We began rattling off brands and realised that there was nothing in the masculinity space that was really driven by purpose. Not only that, none of these brands actually reflected us or the people we knew. It was all old-school, outdated stereotypes that were cringeworthy to watch.
We saw a massive opportunity to create a brand that represented a more modern, authentic masculinity and one that was built with social impact at its core. Drum roll please…introducing STUFF, a personal care brand which had our charity, The Man Cave, as a majority shareholder.
Right now, it’s a pretty confusing time to be a man with mixed messages coming from every direction. So alongside creating high quality products, our goal for STUFF is to support men as they navigate a new era of masculinity so that we can create a movement of men living a life of connection, purpose and positive impact.
We do good stuff too
We’re proud to partner with The Man Cave, a leading preventative mental health and emotional intelligence service for young men.
Together, we exist to support men as they navigate the world, because there’s no point looking fresh on the outside if the inside is starting to smell, well, a little off. We mean that as a metaphor, yeah? We don’t actually expect you to smell your insides. Please don’t try that.
As a majority shareholder, The Man Cave will have a sustainable revenue stream to continue scaling their important work to the communities who need it most. How good!