STUFF exists to support men as they navigate a new era of masculinity.
STUFF exists to support men as they navigate a new era of masculinity.
STUFF keeps things simple for men.
Do you need stuff for the shower? For your face? How about your hair, pits and, ah, other bits? Then this is your lucky day because we’ve got you sorted: you’ll be looking and feeling the goods in no time. And the best bit? Buying STUFF helps fund life-changing mental health programs through our charity partner, The Man Cave.
Check out the video to see how buying STUFF positively impacts hundreds of boys.
Why now?
It’s a confusing time to be a man. We see guys all around us suffering under the weight of limiting, toxic stereotypes that are reinforced by outdated brands. We know that suicide is the country’s leading cause of death for guys aged under 45; one in five boys will experience mental illness before the age of 18; and family violence kills at least one woman every week.
We believe this is preventable if we invest in initiatives that allow men to break free of limiting constructs and express themselves more freely. Consumer brands shape culture, and there is a huge opportunity for STUFF to help tackle the escalating crisis around masculinity. It is urgent that we find new ways to do so and that’s why we’re here: to reflect a more authentic masculinity.
We do good stuff too
We’re proud to partner with The Man Cave, a leading preventative mental health and emotional intelligence service for young men.
For every $1000 in sales, STUFF sponsors one boy to experience one of The Man Cave's life-changing mental health programs.
As a large shareholder, The Man Cave will have a sustainable revenue stream to continue scaling their important work to the communities who need it most. How good!
Our products
We have a line-up of six everyday essentials all supercharged with fresh ‘n spicy botanicals. Not only are our products Australian made, vegan and cruelty-free, they also feature no B.S nasty ingredients (such as parabens and aluminium). Our bottles are made from recycled plastics and are recyclable too, meaning the good stuff doesn’t become bad stuff the moment you’re done with it.
We're B Corp certified, baby!
B Corp Certification is the highest global standard of performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and materials.
Being a B Corp means that we’re part of a movement that’s committed to positively impact all stakeholders — workers, communities, customers, and our planet. Basically, we let our purpose lead the way! From changing the game for boys and young men through our mates at the preventative mental health charity the Man Cave, to making sure our bottles are made from 100% recycled plastic materials, we’re here to do good. Learn more about B Corps here.
Hunter Johnson
From the founder
Back in 2017, I was sitting in a cafe with one of my great mates (and co-founder of The Man Cave). We were due to give a presentation to a local school on purpose-driven businesses and, true to form, we weren’t nearly as prepared as we should’ve been.
We began rattling off brands and realised that there was nothing in the masculinity space that was really driven by purpose. Not only that, none of these brands actually reflected us or the people we knew. It was all old-school, outdated stereotypes that were cringeworthy to watch.
We saw a massive opportunity to create a brand that represented a more modern, authentic masculinity and one that was built with social impact at its core. Drum roll please…introducing STUFF, a personal care brand which had our charity, The Man Cave, as a majority shareholder.
Right now, it’s a pretty confusing time to be a man with mixed messages coming from every direction. So alongside creating high quality products, our goal for STUFF is to support men as they navigate a new era of masculinity so that we can create a movement of men living a life of connection, purpose and positive impact.
